I developed the brand identity for the refurbishment of 22–26 Brunswick Place, a Grade II listed building in Shoreditch that had been underutilised and needed repositioning in the market. The aim was to create a narrative and visual language that would enhance tenant experience while celebrating the value of heritage and the character of East London’s warehouse architecture.
Drawing inspiration from the building’s history and the street’s namesake, Caroline of Brunswick, the identity embodies her spirit: unapologetic, distinctive, and enduring. Through graphics, signage, and environmental cues, the brand highlights a building with a storied past and a future ready to be elevated — charismatic, memorable, and unmistakably Shoreditch.
Drawing inspiration from the building’s history and the street’s namesake, Caroline of Brunswick, the identity embodies her spirit: unapologetic, distinctive, and enduring. Through graphics, signage, and environmental cues, the brand highlights a building with a storied past and a future ready to be elevated — charismatic, memorable, and unmistakably Shoreditch.
Industry ― Interior Design / Real Estate
Art Direction, Wayfinding, Brand Identity
