I helped Stadion, a London-based clothing brand, bring their manifesto — Unity, Innovation, Identity — to life through a strong, minimalistic brand identity and design system. The goal was to create a visual language that reflects their focus on craft, quality, and thoughtful detail, while connecting with a generation defining itself in a fast-moving world.
The resulting identity is clean, confident, and adaptable across physical and digital touchpoints, capturing Stadion’s ethos of permanence, authenticity, and human-centred design.
The resulting identity is clean, confident, and adaptable across physical and digital touchpoints, capturing Stadion’s ethos of permanence, authenticity, and human-centred design.
Industry ― Fashion
Art Direction, Brand Identity







