I presented Umwelt as part of the ‘Digital Art Urban Actions’ during the edition of MMMAD 2020 in Madrid. The project explored the relationship between geological time, ecosystems, and the accelerated rhythms of the city, creating a virtual window into a slower temporality inhabited by non-human species.
Through a series of digital screens across the city, Vegetation of the Unknown introduced eight extinct plant species as a fictional memory of the Anthropocene, inviting viewers to reflect on the environmental and temporal forces shaping our world. The work condensed this vast timeline into ten-second urban experiences, offering a moment of pause and speculation in Madrid’s fast-moving, commercialised landscape.
Umwelt asked broader questions about digital art in urban space: can art create an alternative temporality within a city saturated by commercial messaging, and can it help us imagine different futures amid accelerated, unsustainable systems?
Through a series of digital screens across the city, Vegetation of the Unknown introduced eight extinct plant species as a fictional memory of the Anthropocene, inviting viewers to reflect on the environmental and temporal forces shaping our world. The work condensed this vast timeline into ten-second urban experiences, offering a moment of pause and speculation in Madrid’s fast-moving, commercialised landscape.
Umwelt asked broader questions about digital art in urban space: can art create an alternative temporality within a city saturated by commercial messaging, and can it help us imagine different futures amid accelerated, unsustainable systems?
Industry ― Art / Culture
Art Direction, Personal,
